What is SEO? 

Search Engine Optimization (SEO) is the practice of optimizing your website and its contents so search engines can better understand and rank it. Within this guide, we will cover some SEO basics.  


SEO Titles and Meta Descriptions tags 

When a website page appears in search engine results, an SEO Title and Meta Description will appear below the URL.  


Under Pages, you can set an SEO Title and Meta Description for each user-generated page. If custom page titles and descriptions aren’t applied, search engines will auto-populate this information. While that is helpful, it removes your ability to provide a custom message for potential customers. 



SEO Title  

  • This content also appears within the Tab of a browser. 
  • Should be 60 chars or less. 
  • We recommend the following format: Page Name | Business Name | Location 


Meta Description 

  • A short piece of text that describes the page's content.
  • Homepage description can describe your business and all services, while internal pages should specifically describe that page's contents only. 
  • Should be 156 chars or less.  


Tips: 

  • The Keyword field is no longer used by search engines as a ranking factor. You may still input information, but it likely won’t have any effect on your rankings.  
  • The Blog and Recipe pages have automatically generated SEO Titles and Descriptions based on the content of the page.  

 


Content is the key to success. 

While SEO Title and Meta Description tags are important and provide some “SEO juice,” the content on the page itself is the most important aspect. Google wants you to be the authority in your field. Your way of proving that authority is by describing it in your content.

  

Tips: 

  • Write unique and quality content related to your business, your services, and where you offer those services. 
  • Having a strong Heading 1 (H1) tag as the title of your page and only use it once per page. Use Heading 2 (H2) and Heading 3 (H3) tags for titles of subsections on the page.
  • The more useful content for users to view and search engines to crawl and understand, the better. 
  • Avoid keyword stuffing and duplicate content.

 


Image ‘Alt’ tags 

Alt tags allow you to describe your images to search engines, providing some SEO benefit. It also serves accessibility purposes. You can set alt tags in both our Image and Text Element. Please do not keyword stuff alt tags, as it’s better to describe them naturally. Simply describe the contents of the image. 

Image Element Alt Tag

Text Element Alt Tag



Hiding a Page from Users and Search Engines 

Under the SEO tab of a page, you can check the Hide This Page From Search Engines option to, well, hide this page from search engines.  This removes the page from your sitemap and adds a <meta name="robots" content="noindex"> HTML tag to the <head> section of the page. This is a great way to store a page you are not ready to publish or keep for down the road.