There are a variety of reasons that a site owner would own more than one domain. Business owners who are concerned about protecting their brand often buy up every possible domain extension for their intended url. (.com, .co, .net, .biz, .info, etc) Alternately, SEO-minded webmasters might purchase domains with keywords relevant to their business in hopes of cornering a market and driving more traffic to their site. (AwesomeYoga.com, AwesomeYogaStudio.com, YogaAwesome.com, etc etc) Others utilize ‘vanity urls’ for certain marketing campaigns that require an easy-to-remember url. When you create a website on the LiveEdit platform, you can certainly use your DNS to point as many domains as you’d like. But just because you can does not mean you should.
Isn’t Having Multiple Domains Better for My SEO?
The quick answer to whether or not pointing multiple domains at a single site is a good, solid SEO strategy is No. At LiveEdit, we encourage our clients to concentrate their efforts, and their SEO, on one domain, and to serve up content on that domain that is original, relevant, and valuable to potential customers. Using multiple domain names (or domain extensions) has the potential to dilute the equity of your content and your website, essentially causing you to compete with yourself!
What are the Downfalls of Using Multiple Domains for a Single Website?
Is There a Way to Utilize All the Domains I Purchased?
If you have already purchased a batch of domain names and feel compelled to utilize them, it is safe to 301 redirect them (not point them) to your primary url via your DNS. Instead of mysite.com and mysite.net being complete sites which stand side-by-side, the two will be combined, and typing mysite.net into the task bar will bring the user to mysite.com. Redirected domains will take the user to your primary domain, the one to which you are funneling your optimization efforts. In turn, your primary domain will get all of the credit, link juice, and equity available.
Here is how to redirect a domain name within your website:
- First, please make sure each domain you wish to redirect is already made live with your website via our Going Live instructions and make sure a Primary Domain is set.
- Login to your LiveEdit website
- Click Update to save.