With LiveEdit Email Marketing, you can use the tools and features of the LiveEdit platform to send a content-rich email message to a list of your contacts, all within the confines of your website.
Note: LiveEdit Email Marketing is NOT included with the Free Starter Package. To inquire about updating your package, please contact firstname.lastname@example.org.
Setting Up Your Email Marketing Page
This is the tab that you will use to create and send emails from within your website. Click the ‘View’ button for access to the page.
Upon first visiting the Email Marketing page, you will notice that it looks different than any other page on the website.
Default email marketing page for Foodie Bonanza template
This is because email programs such as Outlook or MacMail have different requirements than web browsers like Google and Yahoo! and email marketing templates are crafted to look their very best in your recipient’s email inbox.
Editing the page is done just as it is on any other page of your website. When entering Edit mode, you will see the content areas that are available as well as the selection of tools you can use to add content to your email.
Edit mode on email marketing page
As was mentioned previously, email readers are not web browsers and some types of content will not render and display correctly in a user’s inbox.
When creating content for your email, be sure to NOT include the following types of content:
All other types of content (text, hyperlinks, images) should display properly.
Remember that emails should be simple. Think about the emails that you receive. They are clean and basic and only provide the necessary information. That is how you should go about setting up your email marketing page.
Additional and Future Emails
For additional and future emails, you have the option to re-edit your existing email marketing page or create new, additional pages. If you choose to create a new page to use for email marketing, you MUST change the page template.
On your new page, click the Design Tab, then select Page Templates. You will see that the ‘Inside Page’ is listed as Current.
Select ‘Email Marketing’ and click ‘Apply Selected Template’ and begin editing your page.
Creating Your Contact List
Having a list of contacts is essential to effective email marketing, and with LiveEdit Email Marketing, you have the ability to create and manage your own contact list.
In your site Dashboard you will find the Email Marketing tab which, when clicked, will take you to the Email Marketing section of your website.
Click the ‘Lists’ tab and you will see any and all lists that have been created, as well as a box for naming and creating a new list. Just enter in a name for your list and click the ‘Add List’ button.
Next, you’ll be taken to a screen where you can add email addresses to your list.
You can enter in addresses manually by adding the address to the ‘Email’ field and click ‘Add To List’, or if you already have a list of contacts, you can choose to import them by selecting the ‘Import CSV File’ button.
Not sure what a CSV file is? Click HERE to find out.
To import a CSV file successfully, the data needs to be in the proper order and format. Below is example of how the data on your CSV file should be organized. Note: Street, City, State, and Zip fields are not required.
Once your list is created, you can go back and edit to add or remove addresses at anytime by viewing your lists and selecting ‘Edit’ for the list you want to change.
Sending Your Email
Now that you have your email marketing page set up and your contact list created, you’re ready to send out your email.
Go into the ‘Pages’ section, find your Email Marketing tab and click ‘View’ to go to the page. Once there, click the ‘E-Blast’ icon in the upper left of the tool bar.
This will open up the Email Marketing window. The first time you visit, you will want to click the ‘Email Marketing’ tab. Fill out all the required fields and make sure to save your changes.
Why do we ask for your mailing address?
Due to the CAN-SPAM act of 2003, you are required to provide your physical postal address in every commercial electronic communication. We encourage you to learn more about this act and what it means to you.
The Email Lists tab allows you to manage your existing contact lists as well as create any new lists. This tab functions just as the Lists section found in the Email Marketing section of your Dashboard that we covered earlier.
The Email Campaigns tab is where you will create your email campaign. Any completed campaigns will also be displayed here. To create a campaign, click ‘Create a New Campaign’.
On the right side of the window, check the list or lists of contacts you want to send your email to. Then fill out the fields on the left side with the information about your email campaign.
In the ‘Send Test Email’ box, enter in your email address and click the ‘Send Test’ button. This will send you a copy of your email. This is done so you have the opportunity to preview the email to make sure that it looks and functions how you want it to, and make any final changes before you send it to everyone on your contact list.
When you’re ready for your email to be sent to your contact list, click the ‘Send E-Blast’ button.
An important factor in email marketing is knowing if what you’re doing is effective. When viewing the Email Marketing section in your site Dashboard, you’ll have the ability to view just how effective your campaigns are.
The Overview shows you a graph layout of emails that you’ve sent out within a set date range. The stat box in the right corner also displays the specific numerical data for all emails sent within the targeted date range.
The Campaigns tab lists all of the campaigns that you’ve sent out. The ‘View’ button will show you a copy of the email that was sent, and the ‘Stats’ button will show you the statistics for that specific campaign.
The Reports tab allows you to pull a list of reports, selected from the dropdown menu, for a selected date range. You can also search all actions performed by a specific email address.
How can I upload a list of email addresses?
You can import a comma separated spreadsheet (CSV) into any LiveEdit Email Marketing List.
From the Email Lists tab, click on the name of a List you would like to modify. You'll see a red 'Import CSV File' button. Either click the button to navigate to your CSV file, or drag your CSV file onto the button to immediately upload it.
The information in your spreadsheet will be appended to the bottom of the existing data in the list - you will not lose any data.
How do I change the name of my list?
In the Email Lists tab, click the edit button to the left of the List whose name you want to change.
Can I add links in my email?
Yes. Adding and editing the content on your email marketing page works just as it does throughout the rest of the website.
Can I change the logo on my email marketing page?
No. The logo on your email marketing page is the same logo file used on your website. If you are not using a logo file, your business name will be used instead.
Why can’t I edit the containers on my email marketing page like I can on the rest of my site?
Because email readers function differently than web browsers, it is generally recommended to avoid using CSS styling in emails as there is no assurance that various email programs will read them properly. That is why there is no option to stylize the containers as there is throughout the rest of the website.