1. The last column, Content Right, will require dropping in two elements.  The first is a text element, into which you will type in an H2 3. .  On the next line, Type 'Make a Payment' in an H5.
  2. Create your PayPal button according to their instructions here and copy the HTML for the Buy Now button.
  3. Click on 'HTML' in the edit panel and drag the HTML element below your text element.