A popular feed format developed as an alternative to RSS (Really Simple Syndication).


Blog client
A blog client is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing.

A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar list).



Captcha codes require users to type letters and/or digits from a distorted image that appears on the screen. Captcha codes are commonly used to prevent unwanted Internet crawlers and automated spammers from accessing a site. The term Captcha is an acronym based on the word "capture" and stands for Completely Automated Public Turing test to tell Computers and Humans Apart.

Comment spam
Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus comments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments.



The description given to Really Simple Syndication (RSS) feed formats used to publish frequently updated blog content.



Link-building is a method of getting other websites to link to your website. Here's why link-building can be an integral part of your online marketing strategy:

  • When search engines index and rank your site to decide how high to place you on a search results pages, they look at how many sites link to yours. These are called inbound links. The search engines also look at the quality of the linking site and at the relevance of its content as it relates to your site content.
  • Inbound links generate traffic directly to your site. If the inbound links are quality links from quality sites, the traffic likely is bringing an audience of interested readers to your site.
  • Inbound and outbound links help to shape your online reputation and authority. If readers keep finding references to you and your site, it builds their trust in you, and trust builds traffic.



Short for permanent link. A permalink is the unique URL of a single post. A permalink should be used when you want to create a long-term link of your post to another site.


An entry written and published to a blog.

Post Slug

For blogs with common language URLs, the post slug is the portion of the URL that represents the post. Example: http://example.com/2013/01/this-is-the-post-slug.


Really Simple Syndication is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

RSS aggregator
Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favourite blogs. Also called a reader, or feedreader.

RSS feed
The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.



The term used when a blog feed is added to a feed reader. Some blogging platforms have internal subscriptions which allow readers to receive notification when there are new posts in a blog.



Tags are simple words or short phrases that you attach to a piece of content such as a blog post. Tags provide extra metadata that can be used later to find a particular entry or other, similar entries within the system.


XML File

Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human- and machine-readable.